Sales force automation, often abbreviated as SFA, and sometimes confused with the CRM software Salesforce, is the process of automating the entire sales lifecycle from order processing to post-sales. While SFA can be a part of a CRM System strictly speaking, either one does not necessitate the other. For example, an SFA system can automate entire sales tasks without being integrated with the relationship management software. The opposite is also… Read More »What Is Sales Force Automation?
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