June 2019

Stop saying “I don’t have the time to do that”

How many times have you said, or heard someone say, “I don’t have the time to that”? We all lead busy lives. There are a massive number of draws on our time, and increasingly so. In 1995, only 1% percent of the global population had an internet connection. Now many can’t go five minutes without needing the check their social media notifications. Go back even further, and in 1950 only… Read More »Stop saying “I don’t have the time to do that”

The Backfire Effect – How your online argument ‘win’ is really a loss

Flat-earthers. Obama ‘Birthers’. Anti-Vaxers and homeopaths. If confronted with one, do you think your unique, implacable calm and logic would convince them? Have you ever had an unsuccessful argument with somebody and left feeling that if you could have been more coherent and logical they would have been swayed? Let me reassure you: it wouldn’t have mattered if you were Albert Einstein or Simone De Beauvoir, and you had a… Read More »The Backfire Effect – How your online argument ‘win’ is really a loss

What Is Geofencing? How Does It Work?

Geofencing is a buzzy mobile app capability that’s been around for at least a decade; however, developers are only now seeing the full potential of geofencing for building a great user-first experience. While geofencing received some attention in relation to user privacy, new tools are considering how geofencing can better surprise and delight customers – and in the future, radically change the way companies deliver location-based experiences. From sending a… Read More »What Is Geofencing? How Does It Work?

Hedonic Adaptation – Why small differences lead to the greatest conflicts

In 2005 a website called ‘Ship of Fools’ held a competition for the best religious joke ever. The winner was this effort from Emo Philips: “Once I saw this guy on a bridge about to jump. I said, “Don’t do it!” He said, “Nobody loves me.” I said, “God loves you. Do you believe in God?” He said, “Yes.” I said, “Are you a Christian or Jewish?” He said, “A… Read More »Hedonic Adaptation – Why small differences lead to the greatest conflicts

A Love Letter to WinAmp: Your Ex-Favourite Music Player

If you follow the SwiftCase Productivity Podcast, you’ll know we’ve recently been discussing music in the workplace, and how it can bring a team together. In keeping with this theme, it got me thinking about how we used to consume music during the early days of MP3 in 2000. A sudden wave of nostalgia strikes when I think back to everybody’s first favourite media player of choice: WinAmp. What is… Read More »A Love Letter to WinAmp: Your Ex-Favourite Music Player

Delight your customers to reduce churn with a CRM

It is so much harder to gain a new customer than to keep an existing customer, so, why are businesses so obsessed with new sales, rather than the success of their current clients? In this article, I will take you through why you need to focus on delighting your current customers, and why this will lead to more sales in the long run than spending all your time on new… Read More »Delight your customers to reduce churn with a CRM

Give me fuel. Give me fire. What you can learn about branding from Metallica!

On 18th June 2019, I went with my wife and son to watch Metallica play live at the Etihad Stadium in Manchester, UK. Separately, Craig, our Development Manager, went to see them (and meet them in person!) as well. Along with around 60,000 other Metallica fans, we watched, danced and sang as they put on an awesome show. But what can this tell us about branding? In this article, I… Read More »Give me fuel. Give me fire. What you can learn about branding from Metallica!