Dr Adam Sykes

I help thriving businesses, swamped by growing demand, automate & organise, to focus on what matters. Every successful business has a unique selling proposition - the product or service that sets them apart, but every company also has backend operations that take resources away from the core direction. I help businesses to automate routine tasks, freeing them to focus on what matters. I am the co-founder of SwiftCase, B2B software that helps businesses to automate, connect and enhance their business processes. We specialise with companies in the insurance, legal and financial sector. My specialities include intelligent automation, data security, workflow design, system integration, and online customer engagement. If you would like to become a client, or you like the opportunity to work with me, then please get in touch as I'll be delighted to talk to you.

Keep Compliant, Keep your Company

Although you may mean well, your good intentions will not amount to much in the eyes of the law. It can be tricky to follow all the many rules and regulations of compliance: GDPR, Health and Safety, Employment and more. Don’t let your clients and employees lose confidence in you. Protecting them should be the priority as well as protecting your business. The cost of non-compliance and monetary fines have… Read More »Keep Compliant, Keep your Company

Stop saying “I don’t have the time to do that”

How many times have you said, or heard someone say, “I don’t have the time to that”? We all lead busy lives. There are a massive number of draws on our time, and increasingly so. In 1995, only 1% percent of the global population had an internet connection. Now many can’t go five minutes without needing the check their social media notifications. Go back even further, and in 1950 only… Read More »Stop saying “I don’t have the time to do that”

Delight your customers to reduce churn with a CRM

It is so much harder to gain a new customer than to keep an existing customer, so, why are businesses so obsessed with new sales, rather than the success of their current clients? In this article, I will take you through why you need to focus on delighting your current customers, and why this will lead to more sales in the long run than spending all your time on new… Read More »Delight your customers to reduce churn with a CRM

Give me fuel. Give me fire. What you can learn about branding from Metallica!

On 18th June 2019, I went with my wife and son to watch Metallica play live at the Etihad Stadium in Manchester, UK. Separately, Craig, our Development Manager, went to see them (and meet them in person!) as well. Along with around 60,000 other Metallica fans, we watched, danced and sang as they put on an awesome show. But what can this tell us about branding? In this article, I… Read More »Give me fuel. Give me fire. What you can learn about branding from Metallica!

Don’t let the bottom line wreck your business

Having a great business idea with the vision to see it through is not enough. If you can’t get paid, then your company isn’t going to survive. You will not have a business for very long if you don’t take care of the bottom line. In this article, I will give you key issues that you need to address in your business to keep your finances on track and keep… Read More »Don’t let the bottom line wreck your business

Confessions of a Master Procrastinator: How to get things done without doing them

I am a master procrastinator. From picking the perfect background music for a ‘productive’ work session to going down the rabbit hole of productivity videos on youtube, ending up watching something to do with Buddhist meditation hours later, I can be very inventive in finding ways not to do something. I am not lazy It is not that I am lazy. I am just highly effective in getting through lots… Read More »Confessions of a Master Procrastinator: How to get things done without doing them

Top 5 Mistakes That Entrepreneurs Make

Being an entrepreneur isn’t a smooth journey; you have to learn as you go along, especially as a first-time entrepreneur. You will make many mistakes along the way, but as long as you treat them as a learning opportunity, they don’t have to be an adverse event. In this article, I will give you five mistakes that entrepreneurs make (including me). What to look out for and how to avoid… Read More »Top 5 Mistakes That Entrepreneurs Make

5 Ways Your Business Can Reduce Environmental Impact

The impact of climate change on the future of our planet without substantial changes to the way we live and work is predicted to be massive. We have limited time to make changes to avoid the consequences of complete climate breakdown. In this article, I will cover five ways that businesses can reduce their impact on the environment and become more environmentally friendly. 1. Remote Working If your staff can… Read More »5 Ways Your Business Can Reduce Environmental Impact

Operations Managers: Business Performance Heroes

Operations Managers plan, direct and coordinate all of an organisation’s operations. They are responsible for enhancing productivity, efficiency and profitability via the application of effective strategies and methods. This position encompasses a range of roles and can be dependent on the field of business in which the company operates. Managers of Change Operations Managers work on business processes to ensure that the correct approach is taken to make the company… Read More »Operations Managers: Business Performance Heroes