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Three important ways your business can improve its SEO rankings

Last Updated 2022/04/12

SEO, or Search Engine Optimisation refers to the methods used to improve a website’s position in search results. Essentially, good SEO means a higher ranking position, resulting in more visitors, and hopefully, more customers.

Mobile Optimisation

In recent years, mobile devices have overtaken desktops, in terms of total internet access. According to, mobile currently consumes around 50% of internet usage, when you include tablets, this is more like 55%. Leaving desktop access to lag behind at just under 45%. It’s clear mobile optimisation has never been more important, and Google has taken note of this. Since 2015, Google has been prioritising sites that are mobile friendly, effectively pushing websites to support both or fall behind in the search results.

Mobile optimisation can easily be implemented to websites by implementing what’s known as responsive design. A responsive web page will automatically re-adjust the page content to an optimal size to suit the user’s screen size.

As a result, this allows for the optimum user experience, no matter what device used.


Keywords are words that help search providers determine what category websites fall into, and are then checked against the words and phrases entered by users making searches. Sites like Google use this in an attempt to display the most relevant websites for a specific search.

For instance, a keyword phrase, such as “pc keyboard” could mean anything, from news about keyboards to keyboard repairs or shopping. However a keyword phrase such as, “buy wired pc keyboard” would relate specifically to buying a wired keyboard.

There are a few simple ways keyword visibility can be improved on websites. Firstly, since keywords are taken from the actual page contents, making sure you have the following is vital:

  • Meta description
  • Page Title tag
  • Page headers & Sub-headers
  • Image alt tags

Second, is keyword density: how many times your keywords appear on a page. In essence, you shouldn’t have it so high, that it makes the page unreadable, or too low, resulting keywords becoming irrelevant. It is recommended to be between 2 and 3%.


Backlinks are links headed to your site from outside. They are one of the most significant factors in driving SEO. They show that other people or websites support the content; otherwise, they would not have made the effort of linking it. This tells search engines that the content is probably of value to a greater audience.

The simplest way to create backlinks is by having easily shareable web pages, such as blog articles that include links to share on social media, and of course creating relevant, informative and entertaining content. The higher the quality of your content, more likely it is to be shared online.

Although backlinks are a powerful way of improving SEO, many websites neglect this as it can be time-consuming to create content. Furthermore, search engines have developed ways to weed out spam and other tricks that try to take advantage of search queries. So, there is no easy way to cheat the system, and you’ll ultimately have to put the effort required into creating something of value to visitors.

If you’re interested in a secure and powerful business process management platform, book your free no-obligation SwiftCase demo today.

Adam Sykes