SEO, or Search Engine Optimisation refers to the methods used to improve
a website’s position in search results. Essentially, good SEO means a
higher ranking position, resulting in more visitors, and hopefully, more
customers.
Mobile Optimisation
In recent years, mobile devices have overtaken desktops, in terms of
total internet access. According to statcounter.com, mobile currently consumes around
50% of internet usage, when you include tablets, this is more like 55%.
Leaving desktop access to lag behind at just under 45%. It’s clear
mobile optimisation has never been more important, and Google has taken
note of this. Since 2015, Google has been prioritising sites that are
mobile friendly, effectively pushing websites to support both or fall
behind in the search results.
Mobile optimisation can easily be implemented to websites by
implementing what’s known as responsive design. A responsive web page will automatically re-adjust the page
content to an optimal size to suit the user’s screen size.
As a result, this allows for the optimum user experience, no matter what
device used.
Keywords
Keywords are words that help search providers determine what category
websites fall into, and are then checked against the words and phrases
entered by users making searches. Sites like Google use this in an
attempt to display the most relevant websites for a specific search.
For instance, a keyword phrase, such as “pc keyboard” could mean
anything, from news about keyboards to keyboard repairs or shopping.
However a keyword phrase such as, “buy wired pc keyboard” would relate
specifically to buying a wired keyboard.
There are a few simple ways keyword visibility can be improved on
websites. Firstly, since keywords are taken from the actual page
contents, making sure you have the following is vital:
- Meta description
- Page Title tag
- Page headers & Sub-headers
- Image alt tags
Second, is keyword density: how many times your keywords appear on a
page. In essence, you shouldn’t have it so high, that it makes the page
unreadable, or too low, resulting keywords becoming irrelevant. It is
recommended to be between 2 and 3%.
Backlinks
Backlinks are links headed to your site from outside. They are one of
the most significant factors in driving SEO. They show that other people
or websites support the content; otherwise, they would not have made the
effort of linking it. This tells search engines that the content is
probably of value to a greater audience.
The simplest way to create backlinks is by having easily shareable web
pages, such as blog articles that include links to share on social
media, and of course creating relevant, informative and entertaining
content. The higher the quality of your content, more likely it is to be
shared online.
Although backlinks are a powerful way of improving SEO, many websites
neglect this as it can be time-consuming to create content. Furthermore,
search engines have developed ways to weed out spam and other tricks
that try to take advantage of search queries. So, there is no easy way
to cheat the system, and you’ll ultimately have to put the effort
required into creating something of value to visitors.
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