We recently introduced a profit share scheme at SwiftCase, that we developed with the involvement of the entire workforce. We wanted to create a system that shared the value generated inside our business with everyone who contributes to its creation. We are a Software as a Service (SaaS) business, and we grow as the number of users that take advantage of our workflow management system. Delighting our customers is vital to them sticking with us for the long term. Customer churn is a killer for recurring revenue business, as the cost per acquisition rises as the length of time that customers stay with you decreases. So, we needed a measure that included keeping our customer happy, as well as, welcoming onboard new customers.