Today people expect 24/7 access to the business from which they buy products and services. If your business doesn’t respond promptly to the enquiries of your customers or prospects, then they will look elsewhere. In this article, I will cover a solution to this issue that doesn’t involve hiring 24/7 staffing support, or drinking 10 cups of coffee and staying up all night! Giving your clients access to the information you hold about them promotes self-service, communication, collaboration and integration of business processes. It saves you time spent on delivering information from your system to your customers via email, phone call or meetings, letting you focus on what matters. By providing a self-service customer portal, you can give your clients direct access to your business around the clock, with several clear benefits.