On 18th June 2019, I went with my wife and son to watch Metallica play live at the Etihad Stadium in Manchester, UK. Separately, Craig, our Development Manager, went to see them (and meet them in person!) as well. Along with around 60,000 other Metallica fans, we watched, danced and sang as they put on an awesome show. But what can this tell us about branding? In this article, I will explain how to apply the lessons of a 38-year-old rock band, and others in the music industry, to your branding and marketing strategies.