July 2019

Alphonse Mucha and Art in Advertising

Art has always been present in advertising, from packaging to graphic design and visual branding – aesthetics have always attracted consumers. Alphonse Mucha (one of my favourite artists) was a most influential figure of the Art Nouveau period, at its height between 1890 and 1910. This movement had its roots in Britain and spawned likely the most decorative and flamboyant phase of traditional advertisement and promotions. His advertising style triumphed… Read More »Alphonse Mucha and Art in Advertising

Social Credit Systems – SwiftCase Productivity Podcast #44

After recent news regarding the Chinese social credit system, and our discussions about themes explored in Black Mirror episodes – we talk about the impact a social credit system has, and how western countries may also be implementing similar systems in some form or another. If you like what you’ve heard and want to catch all the latest weekly episodes, be sure to subscribe to our YouTube channel.

Default Effect: You could be ashamed of sticking with what you have

On one of our recently recorded podcasts we discussed our marketing pet peeves. My choice was a new marketing approach called ‘confirm shaming’ in which the user of a website is offered a choice, and if they decline the button option is accompanied by a snarky reply as below: This is an amusing attempt to influence user behaviour towards choosing the affirmative option. The image shows a number of coercive… Read More »Default Effect: You could be ashamed of sticking with what you have

Embracing Digitalisation and Meeting Metallica

It’s 2004. MP3s are here, and Internet music piracy is an unstoppable juggernaut. A 13-year-old millennial (whose music taste was primarily dictated by what appeared on Saturday morning’s CD:UK) was about to have his ears awakened to a whole new world. Discovered initially as background music on a website I was browsing as a child; Disposable Heroes, track five on arguably the greatest heavy metal record of all time –… Read More »Embracing Digitalisation and Meeting Metallica

Self-driving Cars – SwiftCase Productivity Podcast #43

Today we’re discussing all things self-driving cars. Are there concerns surrounding their safety? What sort of advantages will they bring and how will we adapt? What’s your favourite piece of tech? Let us know in the comments on the video! If you like what you’ve heard and want to catch all the latest weekly episodes, be sure to subscribe to our YouTube channel.

Magical Thinking and The Illusion of Control: Is an unrealistic view of your ability a bonus?

“Confidence is ignorance. If you’re feeling cocky, it’s because there’s something you don’t know.” -Eoin Colfer, Artemis Fowl Young children often have an egocentric view of the world. They can believe that there are causal connections between their actions and unrelated events. This can be especially problematic during grief, when the child can attribute one of their unrelated but concurrent prior actions as the cause of the death of a… Read More »Magical Thinking and The Illusion of Control: Is an unrealistic view of your ability a bonus?

Our Favourite Gadgets – SwiftCase Productivity Podcast #42

A games console, a reuseable notebook and a camera – today we’re discussing the cool gadgets we’re loving at the moment. What’s your favourite piece of tech? Let us know in the comments on the video! If you like what you’ve heard and want to catch all the latest weekly episodes, be sure to subscribe to our YouTube channel.

How to choose which business process to automate

Automation can accelerate your business growth by maximising your productivity and improving your effectiveness. However, an automated process is only effective if it is worthwhile automating. A terrible process automated is just a terrible process that runs more quickly. In this article, I will take you through the things to look out for to determine whether a process is the right choice for automating, or whether you should pass on… Read More »How to choose which business process to automate

A Look Into Work Culture in China

Last month this year, I went on a 12-day trip to my parent’s hometown – Guangzhou, China. With photos, this article will be a sort of loose, little case study based off of observation and what I already knew and assumed about Chinese work ethic, as well as some anecdotes and interesting finds. First off: Guangzhou is truly beautiful. Known as the City of Flowers, you can understand why as… Read More »A Look Into Work Culture in China