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ARG: The Ultimate Viral Marketing Method?

Posted by Angela Zhu on March 18, 2020 | Featured | No Comments

Updated 18/03/2020 You know about viral marketing and virtual reality, but you’ve probably never heard of Alternate Reality Gaming. This type of advertising is so intense it can literally get in your face. An Alternate Reality Game (ARG) is the catch-all term … Read More

Tags: Alternate Reality Game, Alternate Reality Gaming, ARG, Business Model, Campaigns, Digital Marketing, Gaming, Halo, I Love Bees, Nine Inch Nails, The Jejune Institute, Transmedia, Viral Marketing, Workflow Management, Year Zero

False starts and silliness- Podcast Bloopers/BTS

Posted by Angela Zhu on October 28, 2019 | Featured

Join the team during their in-between chatter and more awkward moments on the podcast. There’s definitely been improvements as the series has progressed, but some things don’t change (like Craig forgetting that the camera is rolling). If you like what … Read More