You know about viral marketing and virtual reality, but you’ve probably never heard of Alternate Reality Gaming. This type of advertising is so intense it can literally get in your face. An Alternate Reality Game (ARG) is the catch-all term for an interactive networked narrative that uses the real world as an integral platform and combines multiple media forms (transmedia) to deliver a detailed fictional experience. One game generally runs for about… Read More »ARG: The Ultimate Viral Marketing Method?
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