Updated 18/11/2020 SMS or text messaging is a communication method that has some great potential benefits for business use. Although it has been around a long time, (the first message was sent in 1992, saying “Merry Christmas”), and many other, … Read More
Marketing
Alphonse Mucha and Art in Advertising
Updated 01/04/2020 Art has always been present in advertising, from packaging to graphic design and visual branding – aesthetics have always attracted consumers. Alphonse Mucha (one of my favourite artists) was a most influential figure of the Art Nouveau period, … Read More
ARG: The Ultimate Viral Marketing Method?
Updated 18/03/2020 You know about viral marketing and virtual reality, but you’ve probably never heard of Alternate Reality Gaming. This type of advertising is so intense it can literally get in your face. An Alternate Reality Game (ARG) is the catch-all term … Read More