Discover how to manage the information on the Overview Tab in SwiftCase. Enable your team, clients and suppliers to see key information. … Read More
Author Archives: Phil Whitby
Creating a Task
Learn how to create a Task on your SwiftCase system and begin the rewarding journey of business process automation. … Read More
Tags: Child Tasks, Tasks
The Document Manager
Discover how to use the Document Manager panel on SwiftCase so you can create, store and send documents to your team and clients. … Read More
Tags: Document Manager, Documents, Tasks, User Profile
The Anchoring Effect: First impressions count in more ways than one
Updated 11/11/2020 Do you weigh up all the options before making a decision? Do you consider all angles, facts and measurements and only then take the plunge? Even if you believe this, you can still be susceptible to the Anchoring … Read More
Survivorship Bias: Don’t follow your dreams off a cliff
Updated 04/11/2020 Taylor Swift telling you to follow your dreams is like a lottery winner telling you, ‘Liquidize your assets, buy Powerball tickets, it works!’ Bo Burnham Those were the days! Do you ever reflect wistfully about the music of … Read More
Default Effect: You could be ashamed of sticking with what you have
Updated 28/10/2020 On one of our recently recorded podcasts we discussed our marketing pet peeves. My choice was a new marketing approach called ‘confirm shaming’ in which the user of a website is offered a choice, and if they decline … Read More
Is an unrealistic view of your ability a bonus?
Updated 21/10/2020 “Confidence is ignorance. If you’re feeling cocky, it’s because there’s something you don’t know.” -Eoin Colfer, Artemis Fowl Young children often have an egocentric view of the world. They can believe that there are causal connections between their … Read More
Projection Bias: your future self is no more than a stranger to yourself
Updated 14/10/2020 “I never get enough sleep. I stay up late at night, because I’m Night Guy. Night Guy wants to stay up late. ‘What about getting up after five hours sleep?’ Oh, that’s Morning Guy’s problem. That’s not my … Read More
The Backfire Effect – How your online argument ‘win’ is really a loss
Updated 07/10/2020 Flat-earthers. Obama ‘Birthers’. Anti-Vaxers and homeopaths. If confronted with one, do you think your unique, implacable calm and logic would convince them? Have you ever had an unsuccessful argument with somebody and left feeling that if you could … Read More
Hedonic Adaptation – Why small differences lead to the greatest conflicts
Updated 30/09/2020 In 2005 a website called ‘Ship of Fools’ held a competition for the best religious joke ever. The winner was this effort from Emo Philips: “Once I saw this guy on a bridge about to jump. I said, … Read More