Updated 23/09/2020 “When I was 5 years old, my mom always told me that happiness was the key to life. When I went to school, they asked me what I wanted to be when I grew up. I wrote down … Read More
Author Archives: Phil Whitby
Drake curse: should we really blame Chance?
Updated 16/09/2020 Drake is a celebrity. Drake likes to celebrate success: not only his own but any other sports star/team that he can hitch his applecart to. When a team or athlete does particularly well Drake is there to cheer, … Read More
Are you a stable genius with a high IQ?
Updated 09/09/2020 Have you ever bought a piece of furniture from IKEA (and subsequently valued it very highly) and decided you could build it without reading the instructions? How did that turn out? If you answered in the affirmative you … Read More
Drinking your morning coffee – another business process to be optimised?
Updated 02/09/2020 I am a caffeine addict. Yes the multiple health benefits (protection against Parkinson’s, and heart disease etc.) are nice, but I would probably drink it even if it gave me a lobotomy. The neurochemical action of caffeine is … Read More
The IKEA effect: a double-edged screwdriver?
Updated 26/08/2020 I have previously discussed the effect of Edward Bernays on public relations and corporate advertising. He famously ushered in the acceptance of taboo products by engaging with the public on an emotional level, appealing to their irrational impulses … Read More
All the Gear and No Idea?
Updated 19/08/2020 There are various forms of this kind of criticism levelled at novices in a particular field. Whether it’s music, photography, tech or sport there are particular participants who feel the need to spend big and conspicuously demonstrate their … Read More
Photographic memory? Don’t mislead yourself into preventable errors
Updated 12/08/2020 As a teenager you are confronted by a number of archetypes, whether sporty/geeky/outsider in flavour they are usually based on some fictional aspirational quality: superhuman football dribbling, mathematical prowess or an impossibly handsome, brooding style. Part of teenage … Read More
Rational behaviour emerging from irrational certainty?
Updated 05/08/2020 Whether you think you are rational or irrational, you’re right. Do you believe in the time-worn adage “The customer is always right” or “A fool and his money are soon separated.” How about “Birds of a feather flock … Read More
Don’t be alarmed: Automation of our future work (and play)
Updated 29/07/2020 Every time you set an out of office notification on your email, or a reminder on your phone, you are engaging in ‘automation’. You are controlling a process whilst removing the necessity for human intervention. We have to … Read More
Cargo Cults in Business
Updated 22/07/2020 Are you in a cult? Renowned scientist Richard Feynman outlined cargo cults in his book “Surely You’re Joking, Mr. Feynman!”. His intent was to lampoon the efforts of poor scientific practice: In the South Seas there is a … Read More